Indian actress Aishwarya Rai Bachchan appointed as the new international Goodwill Ambassador for UNAIDS, the joint UN programme on AIDS and HIV.
The announcement was made at the UN headquarters by UNAIDS executive director Michel Sidibe. In Aishwarya Rai Bachchan's new role, she will help raise awareness on issues related to stopping new HIV infections in children and advocate for increased access to anti-retroviral treatment.
Her main focus will be to advocate for the global plan towards the elimination of new HIV infections among children and keeping their mothers alive. This plan was launched at the UN in June 2011 and focuses on 22 countries including India, which account for more than 90% of all new HIV infections among children.