SBI - IBPS - Model question paper Clerk PO(Marketing Aptitude Only ) - 4 (Sample question paper) :
This will be useful in SBI, IBPS clerical and probationary officer(PO) exams...
Practice these papers and do well in the exams... Good luck... Enjoy the exam...
MARKETING APTITUDE
1. A
brand is a
a) Name
b) Term
c) Symbol
d) Design
e) All
of these
2. Trade
mark is a
a) Machine
b) Product
c) Service
d) Brand
e) Promotion
technique
3. Container
is a part of
a) Production
b) Sales
promotion
c) Marketing
d) Product
planning
e) Packaging
4. Packaging
involves
a) Protection
b) Convenience
c) Identification
d) Differentiation
e) All
of these
5. PIC
may be used for
a) Production
b) Production
mix
c) Product
mix
d) Packaging
e) Advertising
6. In
PIC, P stands for
a) Promotion
b) Product
c) Protection
d) Price
e) Policy
7. In
PIC, I stands for
a) Identification
b) Internal
c) Interest
d) Innovation
e) None
of these
8. Check
list may be used for
a) Production
b) Sales
promotion
c) Packaging
d) Planning
e) Advertising
9. Descriptive
labels may be used for
a) Medicine
producer
b) Tea
c) Gold
d) Pen
e) Milk
10. Super
777 soap is an example of
a) Brand
labels
b) Grand
labels
c) Descriptive
labels
d) Combination
labels
e) All
of these
11. PLC
stands for
a) Product
Lower Cost
b) Product
Life Cycle
c) Promotion
Labour Cost
d) Product
Life Code
e) Production
Law Cost
12. Which
is the first stage of PLC?
a) Introduction
b) Growth
c) Maturity
d) Decline
e) None
of these
13. Which
is the utility of PLC?
a) In
forecasting
b) In
profit marketing
c) In
new product planning
d) In
marketing policy
e) All
of these
14. Pricing
objectives is based on
a) Maximise
the profits
b) Return
on investments
c) Price
stabilisation
d) All
of these
e) None
of these
15. Fixed
cost is related with
a) Production
b) Marketing
c) Time
d) Material
e) Labour
16. A
variable cost is related with
a) Production
b) Time
c) Budget
d) All
of these
e) None
of these
17. An
additional cost which is created after addition production is known as
a)
Total cost
b)
Incremental cost
c)
Variable cost
d)
Fixed cost
e)
All of these
18. Total
cost of production equal to sales price is called
a)
Fixed cost
b)
Variable cost
c)
Break even point
d)
Total cost
e)
Additional cost
19. Which
is price setting method?
a)
Coat + Pricing method
b)
Marginal Cost Pricing
Method
c)
Going Rate Price
d)
Sealed Bid Price
e)
All of these
20. Trade
discount is given on
a)
Cash price
b)
List price
c)
Quantity
d)
Quality
e)
None of these
21. Which
is direct channel distribution?
a)
Agent – Retailer
b)
Producer – Consumer
c)
Retailer – Agent
d)
Consumer – Retailer
e)
None of these
22. Which
is the form of E – Commerce?
a)
E – shop
b)
E – market
c)
Internet commerce
d)
Internet marketing
e)
All of these
23. Which
is the type of E – commerce?
a)
Business to business
b)
Business to consumer
c)
Consumer to consumer
d)
E-Governance
e)
All of these
24. B2B
adopted by
a)
Citi Bank
b)
Bank of Madura
c)
TATA IBM
d)
ABC India
e)
All of these
25. Credit
card is an example of
a)
B2B
b)
B2C
c)
C2C
d)
C2B
e)
All of these
26. The
transaction of chain shops may be
a)
In credit
b)
In cash
c)
Both in cash and in
credit
d)
Only in trade credit
e)
None of these
27. Which
factor affects the promotion?
a)
Available fund
b)
Nature of the market
c)
Nature of the product
d)
Stage of the product
life cycle
e)
All of these
28. Which
is out-door advertising?
a)
Posters
b)
Signboard
c)
Travelling display
d)
Sky-writing
e)
All of these
29. Personal
selling
a)
Consists of contracting
prospective buyers of product personally
b)
Consists of reducing
the quality of product
c)
Consists of increasing
the life of the product
d)
All of these
e)
None of these
30. RIDSAC
is a
a)
Buying process
b)
Marketing method
c)
Selling process
d)
Product type
e)
Service
31. In
RIDSAC, R stands for
a)
Reception
b)
Rate
c)
Role
d)
Request
e)
None of these
32. Which
is the method of sales promotion?
a)
Free sample
b)
Coupons
c)
Contests
d)
Demonstration
e)
All of these
33. Which
is an essential for a good advertising copy?
a)
Attracting attention
b)
Arousing interest
c)
Understandable
d)
Relievable
e)
All of these
34. Sampling
as a sales promotion device is the actual offering of a free trial of a product
to
a)
Producer
b)
Consumer
c)
Supplier
d)
Manufacturer
e)
All of these
35. A
contest is
a)
Sales promotion devise
b)
Production device
c)
Planning device
d)
Controlling device
e)
Cost
36. The
new concept of marketing is based on
a)
Customer oriented
b)
Product oriented
c)
Cost oriented
d)
Planning oriented
e)
Management oriented
37. Which
is the element of new concept of marketing?
a)
Consumer satisfaction
b)
Profit with customer
satisfaction
c)
Social responsibility
d)
Consumer oriented
e)
All of these
38. Buying
motives are
a)
Those influences or
considerations which provide the impulse to buy, induce action, or determine
choice in the purchase of goods or services
b)
Those activities which
influences to the cost of product
c)
Controlling device of
product quality
d)
All of these
e)
None of these
39. The
durable product have
a)
Long life
b)
Short life
c)
Lower cost
d)
Lower quality
e)
All of these
40. Effective
marketing helps in
a)
Developing new products
b)
Creating a competitive
environment
c)
Building demand for
products
d)
All of these
e) None
of these
1. A
brand is a
a) Name
b) Term
c) Symbol
d) Design
e) All
of these
2. Trade
mark is a
a) Machine
b) Product
c) Service
d) Brand
e) Promotion
technique
3. Container
is a part of
a) Production
b) Sales
promotion
c) Marketing
d) Product
planning
e) Packaging
4. Packaging
involves
a) Protection
b) Convenience
c) Identification
d) Differentiation
e) All
of these
5. PIC
may be used for
a) Production
b) Production
mix
c) Product
mix
d) Packaging
e) Advertising
6. In
PIC, P stands for
a) Promotion
b) Product
c) Protection
d) Price
e) Policy
7. In
PIC, I stands for
a) Identification
b) Internal
c) Interest
d) Innovation
e) None
of these
8. Check
list may be used for
a) Production
b) Sales
promotion
c) Packaging
d) Planning
e) Advertising
9. Descriptive
labels may be used for
a) Medicine
producer
b) Tea
c) Gold
d) Pen
e) Milk
10. Super
777 soap is an example of
a) Brand
labels
b) Grand
labels
c) Descriptive
labels
d) Combination
labels
e) All
of these
11. PLC
stands for
a) Product
Lower Cost
b) Product
Life Cycle
c) Promotion
Labour Cost
d) Product
Life Code
e) Production
Law Cost
12. Which
is the first stage of PLC?
a) Introduction
b) Growth
c) Maturity
d) Decline
e) None
of these
13. Which
is the utility of PLC?
a) In
forecasting
b) In
profit marketing
c) In
new product planning
d) In
marketing policy
e) All
of these
14. Pricing
objectives is based on
a) Maximise
the profits
b) Return
on investments
c) Price
stabilisation
d) All
of these
e) None
of these
15. Fixed
cost is related with
a) Production
b) Marketing
c) Time
d) Material
e) Labour
16. A
variable cost is related with
a) Production
b) Time
c) Budget
d) All
of these
e) None
of these
17. An
additional cost which is created after addition production is known as
a)
Total cost
b)
Incremental cost
c)
Variable cost
d)
Fixed cost
e)
All of these
18. Total
cost of production equal to sales price is called
a)
Fixed cost
b)
Variable cost
c)
Break even point
d)
Total cost
e)
Additional cost
19. Which
is price setting method?
a)
Coat + Pricing method
b)
Marginal Cost Pricing
Method
c)
Going Rate Price
d)
Sealed Bid Price
e)
All of these
20. Trade
discount is given on
a)
Cash price
b)
List price
c)
Quantity
d)
Quality
e)
None of these
21. Which
is direct channel distribution?
a)
Agent – Retailer
b)
Producer – Consumer
c)
Retailer – Agent
d)
Consumer – Retailer
e)
None of these
22. Which
is the form of E – Commerce?
a)
E – shop
b)
E – market
c)
Internet commerce
d)
Internet marketing
e)
All of these
23. Which
is the type of E – commerce?
a)
Business to business
b)
Business to consumer
c)
Consumer to consumer
d)
E-Governance
e)
All of these
24. B2B
adopted by
a)
Citi Bank
b)
Bank of Madura
c)
TATA IBM
d)
ABC India
e)
All of these
25. Credit
card is an example of
a)
B2B
b)
B2C
c)
C2C
d)
C2B
e)
All of these
26. The
transaction of chain shops may be
a)
In credit
b)
In cash
c)
Both in cash and in
credit
d)
Only in trade credit
e)
None of these
27. Which
factor affects the promotion?
a)
Available fund
b)
Nature of the market
c)
Nature of the product
d)
Stage of the product
life cycle
e)
All of these
28. Which
is out-door advertising?
a)
Posters
b)
Signboard
c)
Travelling display
d)
Sky-writing
e)
All of these
29. Personal
selling
a)
Consists of contracting
prospective buyers of product personally
b)
Consists of reducing
the quality of product
c)
Consists of increasing
the life of the product
d)
All of these
e)
None of these
30. RIDSAC
is a
a)
Buying process
b)
Marketing method
c)
Selling process
d)
Product type
e)
Service
31. In
RIDSAC, R stands for
a)
Reception
b)
Rate
c)
Role
d)
Request
e)
None of these
32. Which
is the method of sales promotion?
a)
Free sample
b)
Coupons
c)
Contests
d)
Demonstration
e)
All of these
33. Which
is an essential for a good advertising copy?
a)
Attracting attention
b)
Arousing interest
c)
Understandable
d)
Relievable
e)
All of these
34. Sampling
as a sales promotion device is the actual offering of a free trial of a product
to
a)
Producer
b)
Consumer
c)
Supplier
d)
Manufacturer
e)
All of these
35. A
contest is
a)
Sales promotion devise
b)
Production device
c)
Planning device
d)
Controlling device
e)
Cost
36. The
new concept of marketing is based on
a)
Customer oriented
b)
Product oriented
c)
Cost oriented
d)
Planning oriented
e)
Management oriented
37. Which
is the element of new concept of marketing?
a)
Consumer satisfaction
b)
Profit with customer
satisfaction
c)
Social responsibility
d)
Consumer oriented
e)
All of these
38. Buying
motives are
a)
Those influences or
considerations which provide the impulse to buy, induce action, or determine
choice in the purchase of goods or services
b)
Those activities which
influences to the cost of product
c)
Controlling device of
product quality
d)
All of these
e)
None of these
39. The
durable product have
a)
Long life
b)
Short life
c)
Lower cost
d)
Lower quality
e)
All of these
40. Effective
marketing helps in
a)
Developing new products
b)
Creating a competitive
environment
c)
Building demand for
products
d)
All of these
e) None
of these
