As part of a strategic rebranding and restructuring exercise announced last July, Jet Airways, on Monday, said, effective March 25, its low-cost arm JetLite would cease to operate, after being merged with the other no-frills brand JetKonnect.
“Effective March 25, JetLite will cease to operate separately, but will come under the JetKonnect brand, enabling guests to avail themselves of a single superior in-flight product in the full service (Jet Airways) and low-fare categories,” group Chief Commercial Officer Sudheer Raghavan said in a statement.
JetLite was created in 2007, following the takeover of Air Sahara in April, 2007, and used to contribute nearly three-quarters of the group's domestic revenue, with the rest coming in from JetKonnect. It used to operate with 19 Boeing 737s, connecting 31 domestic destinations, apart from Kathmandu, with 123 flights a day.
JetKonnect was launched in May, 2009, as competition increased in the no-frills category.
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