SBI - IBPS - Model question paper Clerk PO(Marketing Aptitude Only ) - 3 (Sample question paper) with answers:
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MARKETING APTITUDE
1 1. “Marketing is the delivery of a standard of living”. This statement is given by:
c) Paul Mazur
2. Marketing comprises
e) Both buying and selling activities
3. Marketing consists of those efforts which affect transfers in the ownership of goods and services and provide for their
d) Physical distribution
4. Social marketing approach is based on
e) All of these
5. Which is merchandising activity of marketing ?
e) All of these
6. The physical distribution activity of marketing is
a) Storage
7. Selling includes
e) All of these
8. Marketing concept is based on
d) Assumption of Socio-economic satisfaction
9. Marketing concept involves
a) Customer satisfaction
10. Who is the father of four P’s of marketing?
a) Mc Carthy
11. Which is the element of four P’s of marketing?
e) All of these
12. Which is the element of marketing mix as per ‘Lazer and Kellay’?
d) All of these
13. Which is the element of marketing mix as per ‘Lipson and Darling’?
e) All of these
14. Which is the variable of price?
e) All of these
15. Which factors affecting marketing decisions?
a) Nature of market
16. Which is the theory of ‘Buying Behaviour’?
d) All of these
17. The factor(s) affecting consumer behaviour is/are
e) All of these
18. Which is the external factor of consumer behaviour?
e) All of these
19. Buying motives are
c) Those influences or considerations which provide the impulse to buy, induce action or determine choice in the purchase of goods or services
20. The primary buying motives are
e) All of these
21. The secondary buying motives is/are
e) All of these
22. Bargaining means
b) To reduce the price
23. Which is the elements of ‘Buying Behaviour of Indian Consumers’?
e) All of these
24. An Indian consumer will buy to the product which is
b) Made in Japan
25. Market segmentation is the strategy of
c) Dividing markets in order to conquer them
26. Which is the cause of development of market segmentation?
e) All of these
27. Who is ultimate consumer?
a) That person who consume the product
28. Life styled market is based on ‘AIO’, which is/are
d) All of these
29. Which is the type of industrial product?
e) All of these
30. The consumer product is/are
d) All of these
31. Non-durable product have
d) All of these
32. Non-durable product is/are
d) All of these
33. The entire product complex of a firm is called its
c) Product mix
34. The product planning involves
d) All of these
35. The element of product development includes
d) All of these
36. Innovation means
c) To find out the new ideas
37. ISO stands for
d) International Organisation for Standardisation
38. Which is the step of product development process?
e) All of these
39. Which is necessary for product planning and development?
e) All of these
40. Product identification involves
d) All of these
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