Saturday, March 31, 2012

SBI - IBPS - Model-question-paper-Clerk-PO-Marketing-Aptitude-Only-Sample-question-paper-4


SBI - IBPS - Model question paper Clerk PO(Marketing Aptitude Only ) - 4 (Sample question paper) :
This will be useful in SBI, IBPS clerical and probationary officer(PO) exams...
Practice these papers and do well in the exams... Good luck... Enjoy the exam...


MARKETING APTITUDE


       1.      A brand is a
a)      Name
b)      Term
c)      Symbol
d)     Design
e)      All of these

       2.      Trade mark is a
a)      Machine
b)      Product
c)      Service
d)     Brand
e)      Promotion technique

       3.      Container is a part of
a)      Production
b)      Sales promotion
c)      Marketing
d)     Product planning
e)      Packaging

       4.      Packaging involves
a)      Protection
b)      Convenience
c)      Identification
d)     Differentiation
e)      All of these

       5.      PIC may be used for
a)      Production
b)      Production mix
c)      Product mix
d)     Packaging
e)      Advertising

       6.      In PIC, P stands for
a)      Promotion
b)      Product
c)      Protection
d)     Price
e)      Policy

       7.      In PIC, I stands for
a)      Identification
b)      Internal
c)      Interest
d)     Innovation
e)      None of these

       8.      Check list may be used for
a)      Production
b)      Sales promotion
c)      Packaging
d)     Planning
e)      Advertising

       9.      Descriptive labels may be used for
a)      Medicine producer
b)      Tea
c)      Gold
d)     Pen
e)      Milk

       10.  Super 777 soap is an example of
a)      Brand labels
b)      Grand labels
c)      Descriptive labels
d)     Combination labels
e)      All of these

       11.  PLC stands for
a)      Product Lower Cost
b)      Product Life Cycle
c)      Promotion Labour Cost
d)     Product Life Code
e)      Production Law Cost

       12.  Which is the first stage of PLC?
a)      Introduction
b)      Growth
c)      Maturity
d)     Decline
e)      None of these
  
       13.  Which is the utility of PLC?
a)      In forecasting
b)      In profit marketing
c)      In new product planning
d)     In marketing policy
e)      All of these

       14.  Pricing objectives is based on
a)      Maximise the profits
b)      Return on investments
c)      Price stabilisation
d)     All of these
e)      None of these

       15.  Fixed cost is related with
a)      Production
b)      Marketing
c)      Time
d)     Material
e)      Labour

       16.  A variable cost is related with
a)      Production
b)      Time
c)      Budget
d)     All of these
e)      None of these

       17.  An additional cost which is created after addition production is known as
a)      Total cost
b)      Incremental cost
c)      Variable cost
d)     Fixed cost
e)      All of these

       18.  Total cost of production equal to sales price is called
a)      Fixed cost
b)      Variable cost
c)      Break even point
d)     Total cost
e)      Additional cost
  
       19.  Which is price setting method?
a)      Coat + Pricing method
b)      Marginal Cost Pricing Method
c)      Going Rate Price
d)     Sealed Bid Price
e)      All of these

       20.  Trade discount is given on
a)      Cash price
b)      List price
c)      Quantity
d)     Quality
e)      None of these

       21.  Which is direct channel distribution?
a)      Agent – Retailer
b)      Producer – Consumer
c)      Retailer – Agent
d)     Consumer – Retailer
e)      None of these

       22.  Which is the form of E – Commerce?
a)      E – shop
b)      E – market
c)      Internet commerce
d)     Internet marketing
e)      All of these

       23.  Which is the type of E – commerce?
a)      Business to business
b)      Business to consumer
c)      Consumer to consumer
d)     E-Governance
e)      All of these

       24.  B2B adopted by
a)      Citi Bank
b)      Bank of Madura
c)      TATA IBM
d)     ABC India
e)      All of these
  
       25.  Credit card is an example of
a)      B2B
b)      B2C
c)      C2C
d)     C2B
e)      All of these

       26.  The transaction of chain shops may be
a)      In credit
b)      In cash
c)      Both in cash and in credit
d)     Only in trade credit
e)      None of these

       27.  Which factor affects the promotion?
a)      Available fund
b)      Nature of the market
c)      Nature of the product
d)     Stage of the product life cycle
e)      All of these

       28.  Which is out-door advertising?
a)      Posters
b)      Signboard
c)      Travelling display
d)     Sky-writing
e)      All of these

       29.  Personal selling
a)      Consists of contracting prospective buyers of product personally
b)      Consists of reducing the quality of product
c)      Consists of increasing the life of the product
d)     All of these
e)      None of these

       30.  RIDSAC is a
a)      Buying process
b)      Marketing method
c)      Selling process
d)     Product type
e)      Service
  
       31.  In RIDSAC, R stands for
a)      Reception
b)      Rate
c)      Role
d)     Request
e)      None of these

       32.  Which is the method of sales promotion?
a)      Free sample
b)      Coupons
c)      Contests
d)     Demonstration
e)      All of these

       33.  Which is an essential for a good advertising copy?
a)      Attracting attention
b)      Arousing interest
c)      Understandable
d)     Relievable
e)      All of these

       34.  Sampling as a sales promotion device is the actual offering of a free trial of a product to
a)      Producer
b)      Consumer
c)      Supplier
d)     Manufacturer
e)      All of these

       35.  A contest is
a)      Sales promotion devise
b)      Production device
c)      Planning device
d)     Controlling device
e)      Cost

       36.  The new concept of marketing is based on
a)      Customer oriented
b)      Product oriented
c)      Cost oriented
d)     Planning oriented
e)      Management oriented
  
       37.  Which is the element of new concept of marketing?
a)      Consumer satisfaction
b)      Profit with customer satisfaction
c)      Social responsibility
d)     Consumer oriented
e)      All of these

       38.  Buying motives are
a)      Those influences or considerations which provide the impulse to buy, induce action, or determine choice in the purchase of goods or services
b)      Those activities which influences to the cost of product
c)      Controlling device of product quality
d)     All of these
e)      None of these

       39.  The durable product have
a)      Long life
b)      Short life
c)      Lower cost
d)     Lower quality
e)      All of these

       40.  Effective marketing helps in
a)      Developing new products
b)      Creating a competitive environment
c)      Building demand for products
d)     All of these
e)      None of these

1.      A brand is a
a)      Name
b)      Term
c)      Symbol
d)     Design
e)      All of these

2.      Trade mark is a
a)      Machine
b)      Product
c)      Service
d)     Brand
e)      Promotion technique

3.      Container is a part of
a)      Production
b)      Sales promotion
c)      Marketing
d)     Product planning
e)      Packaging

4.      Packaging involves
a)      Protection
b)      Convenience
c)      Identification
d)     Differentiation
e)      All of these

5.      PIC may be used for
a)      Production
b)      Production mix
c)      Product mix
d)     Packaging
e)      Advertising

6.      In PIC, P stands for
a)      Promotion
b)      Product
c)      Protection
d)     Price
e)      Policy



7.      In PIC, I stands for
a)      Identification
b)      Internal
c)      Interest
d)     Innovation
e)      None of these

8.      Check list may be used for
a)      Production
b)      Sales promotion
c)      Packaging
d)     Planning
e)      Advertising

9.      Descriptive labels may be used for
a)      Medicine producer
b)      Tea
c)      Gold
d)     Pen
e)      Milk

10.  Super 777 soap is an example of
a)      Brand labels
b)      Grand labels
c)      Descriptive labels
d)     Combination labels
e)      All of these

11.  PLC stands for
a)      Product Lower Cost
b)      Product Life Cycle
c)      Promotion Labour Cost
d)     Product Life Code
e)      Production Law Cost

12.  Which is the first stage of PLC?
a)      Introduction
b)      Growth
c)      Maturity
d)     Decline
e)      None of these



13.  Which is the utility of PLC?
a)      In forecasting
b)      In profit marketing
c)      In new product planning
d)     In marketing policy
e)      All of these

14.  Pricing objectives is based on
a)      Maximise the profits
b)      Return on investments
c)      Price stabilisation
d)     All of these
e)      None of these

15.  Fixed cost is related with
a)      Production
b)      Marketing
c)      Time
d)     Material
e)      Labour

16.  A variable cost is related with
a)      Production
b)      Time
c)      Budget
d)     All of these
e)      None of these

17.  An additional cost which is created after addition production is known as
a)      Total cost
b)      Incremental cost
c)      Variable cost
d)     Fixed cost
e)      All of these

18.  Total cost of production equal to sales price is called
a)      Fixed cost
b)      Variable cost
c)      Break even point
d)     Total cost
e)      Additional cost


19.  Which is price setting method?
a)      Coat + Pricing method
b)      Marginal Cost Pricing Method
c)      Going Rate Price
d)     Sealed Bid Price
e)      All of these

20.  Trade discount is given on
a)      Cash price
b)      List price
c)      Quantity
d)     Quality
e)      None of these

21.  Which is direct channel distribution?
a)      Agent – Retailer
b)      Producer – Consumer
c)      Retailer – Agent
d)     Consumer – Retailer
e)      None of these

22.  Which is the form of E – Commerce?
a)      E – shop
b)      E – market
c)      Internet commerce
d)     Internet marketing
e)      All of these

23.  Which is the type of E – commerce?
a)      Business to business
b)      Business to consumer
c)      Consumer to consumer
d)     E-Governance
e)      All of these

24.  B2B adopted by
a)      Citi Bank
b)      Bank of Madura
c)      TATA IBM
d)     ABC India
e)      All of these



25.  Credit card is an example of
a)      B2B
b)      B2C
c)      C2C
d)     C2B
e)      All of these

26.  The transaction of chain shops may be
a)      In credit
b)      In cash
c)      Both in cash and in credit
d)     Only in trade credit
e)      None of these

27.  Which factor affects the promotion?
a)      Available fund
b)      Nature of the market
c)      Nature of the product
d)     Stage of the product life cycle
e)      All of these

28.  Which is out-door advertising?
a)      Posters
b)      Signboard
c)      Travelling display
d)     Sky-writing
e)      All of these

29.  Personal selling
a)      Consists of contracting prospective buyers of product personally
b)      Consists of reducing the quality of product
c)      Consists of increasing the life of the product
d)     All of these
e)      None of these

30.  RIDSAC is a
a)      Buying process
b)      Marketing method
c)      Selling process
d)     Product type
e)      Service



31.  In RIDSAC, R stands for
a)      Reception
b)      Rate
c)      Role
d)     Request
e)      None of these

32.  Which is the method of sales promotion?
a)      Free sample
b)      Coupons
c)      Contests
d)     Demonstration
e)      All of these

33.  Which is an essential for a good advertising copy?
a)      Attracting attention
b)      Arousing interest
c)      Understandable
d)     Relievable
e)      All of these

34.  Sampling as a sales promotion device is the actual offering of a free trial of a product to
a)      Producer
b)      Consumer
c)      Supplier
d)     Manufacturer
e)      All of these

35.  A contest is
a)      Sales promotion devise
b)      Production device
c)      Planning device
d)     Controlling device
e)      Cost

36.  The new concept of marketing is based on
a)      Customer oriented
b)      Product oriented
c)      Cost oriented
d)     Planning oriented
e)      Management oriented


37.  Which is the element of new concept of marketing?
a)      Consumer satisfaction
b)      Profit with customer satisfaction
c)      Social responsibility
d)     Consumer oriented
e)      All of these

38.  Buying motives are
a)      Those influences or considerations which provide the impulse to buy, induce action, or determine choice in the purchase of goods or services
b)      Those activities which influences to the cost of product
c)      Controlling device of product quality
d)     All of these
e)      None of these

39.  The durable product have
a)      Long life
b)      Short life
c)      Lower cost
d)     Lower quality
e)      All of these

40.  Effective marketing helps in
a)      Developing new products
b)      Creating a competitive environment
c)      Building demand for products
d)     All of these
e)      None of these







1 comment:

  1. Since the pattern of the exam remains the same, general tips for preparation for banking exams especially for IBPS Bank Exam preparation hold good...

    ReplyDelete

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