SBI - IBPS - Model question paper Clerk PO(Marketing Aptitude Only ) - 3 (Sample question paper) :
This will be useful in SBI, IBPS clerical and probationary officer(PO) exams...
Practice these papers and do well in the exams... Good luck... Enjoy the exam...
MARKETING APTITUDE
1 1.
“Marketing
is the delivery of a standard of living”. This statement is given by:
a)
BO
Wheeler
b)
PF
Drucker
c)
Paul
Mazur
d)
EW
Cundiff
e)
Still
2. Marketing
comprises
a) Buying
b) Selling
c) Manufacturing
d) Processing
e) Both
buying and selling activities
3. Marketing
consists of those efforts which affect transfers in the ownership of goods and
services and provide for their
a) Promotion
b) Investment
c) Purchasing
d) Physical
distribution
e) Introduction
4. Social
marketing approach is based on
a) System
of business activity
b) Marketing
is an art and science
c) Marketing
is not only a sale
d) Marketing
is a process of utility creating
e) All
of these
5. Which
is merchandising activity of marketing ?
a) Product
planning and development
b) Standardisation
c) Grading
d) Purchasing
e) All
of these
6. The
physical distribution activity of marketing is
a) Storage
b) Grading
c) Selling
d) Purchasing
e) None
of these
7. Selling
includes
a) Personal
selling
b) Advertisement
c) Buy
centre
d) Demonstration
e) All
of these
8. Marketing
concept is based on
a) Profit
goal
b) Maximum
production
c) Cost
centre
d) Assumption
of Socio-economic satisfaction
e) Maximum
return
9. Marketing
concept involves
a) Customer
satisfaction
b) More
production
c) More
sales
d) No-profit
no-loss
e) No
price
10. Who
is the father of four P’s of marketing?
a) Mc
Carthy
b) Lipson
and Darling
c) Albort
w Frey
d) Stanton
e) PF
Drucker
11. Which
is the element of four P’s of marketing?
a) Product
b) Place
c) Promotion
d) Price
e) All
of these
12. Which
is the element of marketing mix as per ‘Lazer and Kellay’?
a) Production
and service
b) Distribution
c) Communication
d) All
of these
e) None
of these
13. Which
is the element of marketing mix as per ‘Lipson and Darling’?
a) Product
b) Sell
condition
c) Distribution
d) Communication
e) All
of these
14. Which
is the variable of price?
a) Level
of price
b) Discount
and allowance
c) Payment
d) Condition
e) All
of these
15. Which
factors affecting marketing decisions?
a) Nature
of market
b) Financial
planning
c) Accounting
system
d) Costing
e) None
of these
16. Which
is the theory of ‘Buying Behaviour’?
a) Economic
theory
b) Psychological
theory
c) Social-cultural
theory
d) All
of these
e) None
of these
17. The
factor(s) affecting consumer behaviour is/are
a) Needs
b) Perception
and image
c) Attitudes
d) Motives
e) All
of these
18. Which
is the external factor of consumer behaviour?
a) Life
style
b) Culture
c) Social
classes
d) Group
e) All
of these
19. Buying
motives are
a) Those
influences the volume of production
b) Those
influences the volume of consumer
c) Those
influences or considerations which provide the impulse to buy, induce action or
determine choice in the purchase of goods or services
d) Those
influence the style of planning
e) None
of these
20. The
primary buying motives are
a) Eating
and drinking
b) Safety
c) Desire
for the supremacy
d) Social
approval
e) All
of these
21. The
secondary buying motives is/are
a) Information
about the product
b) Quality
c) Style
d) Facility
e) All
of these
22. Bargaining
means
a) To
reduce the quality
b) To
reduce the price
c) To
reduce the market
d) To
reduce the product
e) Motives
23. Which
is the elements of ‘Buying Behaviour of Indian Consumers’?
a) Quality
b) Bargaining
c) Complaining
attitudes
d) Brand
consciousness
e) All
of these
24. An
Indian consumer will buy to the product which is
a) Made
in India
b) Made
in Japan
c) Made
in Mumbai
d) Made
in Delhi
e) Made
in Khadi
25. Market
segmentation is the strategy of
a) Dividing
product according production style
b) Dividing
marketing plan according to product
c) Dividing
markets in order to conquer them
d) Market
creating
e) Market
merging
26. Which
is the cause of development of market segmentation?
a) Technological
development
b) Self
service
c) Quality
of product
d) Substitute
product
e) All
of these
27. Who
is ultimate consumer?
a) That
person who consume the product
b) Bank
c) Retailer
d) Wholesaler
e) Industrial
user
28. Life
styled market is based on ‘AIO’, which is/are
a) Activities
b) Interests
c) Opinions
d) All
of these
e) None
of these
29. Which
is the type of industrial product?
a) Fabricating
material
b) Equipment
products
c) Raw
products
d) Supplies
product
e) All
of these
30. The
consumer product is/are
a) Convenience
products
b) Shopping
products
c) Speciality
products
d) All
of these
e) None
of these
31. Non-durable
product have
a) Limited
life
b) Single
type use
c) Perishable
nature
d) All
of these
e) None
of these
32. Non-durable
product is/are
a) Milk
b) Sports
goods
c) Bidi-cigarette
d) All
of these
e) None
of these
33. The
entire product complex of a firm is called its
a) Market
mix
b) Cost
mix
c) Product
mix
d) Promotion
mix
e) Sales
mix
34. The
product planning involves
a) Development
of new product
b) Improvement
in special product line
c) Close
to loss product marketing
d) All
of these
e) None
of these
35. The
element of product development includes
a) Product
innovation
b) Product
improvement
c) Packaging
improvement
d) All
of these
e) None
of these
36. Innovation
means
a) To
reduce the area of market
b) To
make the planning
c) To
find out the new ideas
d) Promotion
e) Accounting
37. ISO
stands for
a) Indian
School of Organisation
b) Indian
Soap Organisation
c) Indian
Soap Office
d) International
Organisation for Standardisation
e) None
of these
38. Which
is the step of product development process?
a) Exploration
b) Screening
c) Business
analysis
d) Test
marketing
e) All
of these
39. Which
is necessary for product planning and development?
a) New
product department
b) Research
department
c) Top
level organisation
d) Product
team
e) All
of these
40. Product
identification involves
a) Branding
activities
b) Packing
activities
c) Labelling
activities
d) All
of these
e) None
of these
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